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For paying members it is often unclear whether a potential contact has a full subscription and whether he or she will be able to reply Some sites prevent a potential contact from even reading a paying member s messages unless the contact has also paid to subscribe There are still however a few established free dating sites that allow non paid up users to reply to messages
The role of social networking services in online dating has been explored in a book dedicated to the subject. The findings of the study reveal that the online dating services driven by subscriptions offer the least amount of social networking opportunities as they often only utilize the personal homepage genre of online community which only makes them effective for the bonding and encoding stage of the relationship The dating services modeled on the free at the point of use model scored much higher as many of them utilized the Circle of Friends social networking method and a wider number of online community genres The highest scoring dating service was Facebook which uses the personal homepage genre the message board genre the weblog and directory genre as well as utilizing the Circle of Friends The second highest scoring Second Life utilizes virtual worlds message boards chat groups and profile pages to allow people to contact in a three dimensional environment
Online dating services generally require a prospective member to provide personal information before they can search the service provider s database for other individuals using criteria they set such as age range gender and location Most sites allow members to upload photos of themselves and browse the photos of others Sites may offer additional services such as webcasts online chat telephone chat VOIP and message boards Some sites provide free registration but may offer services which require a monthly fee Other sites depend on advertising for their revenue
Even when members profiles are real there is still an inherent lack of trust with other members Married people seeking affairs will often pose as singles In addition many members misrepresent themselves by telling flattering white lies about their height weight and age or by using old and misleading photos Members can of course ask for an up to date photograph before arranging a meeting but disappointments are common Matrimonials Sites are a variant of online dating sites and these are geared towards meeting people for the purpose of getting married Gross misrepresentation is less likely on these sites than on casual dating sites Casual dating sites are often geared more towards short term potentially sexual relationships
On any given dating site the sex ratio is commonly unbalanced For example eHarmony s membership is about 58 female and 42 male whereas the ratio at Match com is about the reverse of that When you get into the specialty niche websites where the primary demographic is male you typically get a very unbalanced ratio of male to female or female to male 13 Niche sites cater to people with special interests such as sports fans racing and automotive fans medical or other professionals people with political or religious preferences e g Jewish people with medical conditions e g HIV+ obese or those living in rural farm communities
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Consolidation within the online dating industry has led to different newspapers and magazines now advertising the same website data base under different names In the UK for example Time Out London Dating The Times Encounters The Daily Telegraph Kindred Spirits all offer differently named portals to the same service meaning that a person who subscribes through more than one publication has unwittingly paid more than once for access to just one site
From a marketing standpoint free dating sites have a lower advertising budget and therefore rely almost entirely on word of mouth This is something not easily attained since members of dating sites in general consider it their private matter thus hindering free dating sites from becoming viral as compared to social networking sites
Some profiles may not represent actual daters but are bait profiles that have been placed there by the site owners to attract new paying members Both Yahoo Personals and Match com have received several complaints about this tactic Some users spam sites with fake profiles that are in reality advertisements to other services such as prostitution multi level marketing or other personals websites
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Jewtopia a play which revolves around Jewish dating service JDate